STEEL MAGNOLIAS

This project reimagines the brand identity for Steel Magnolias, a beloved salon and boutique nestled in Greenville, SC. known for its southern charm and inviting atmosphere, the place called for a visual identity that felt just as thoughful and welcoming. I designed a refreshed logo along with a suite of marketing elements that aligned with the old-school, down-to-earth-nature of her brand. I also wanted this identity system to help her reach a wider audience, giving a very homey yet vintage and nostalgic feel to draw in Gen-Z customers. Additionally, I took journalistic-style photos of her during on eo fher regular’s appointments to showcase her skill in a way that tells her salon’s story. These were posted on her Instagram and Facebook, and will be used for future marketing purposes going forward (salon showcases, paid ads, conferences, etc.).